155: Unexpected Private Client Hot Takes
I’ve been teaching yoga full time for 20 years, and most of that time I taught at least 15 private yoga sessions each week; for a decade, that number was closer to 25 per week!
I have a lot of experience in teaching private sessions! And when you’ve been doing something that often for that long, you start to develop some specific opinions... or, I certainly did!
Today, we are diving into some unexpected hot takes about teaching private clients!
In this episode, you’ll hear:
why seeing a student multiple times a week is not great for business
how encouraging commitment is beneficial for your student AND your business
why every student should feel like a “difficult” student
Resources mentioned in this episode:
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Today I’m revisiting one of the ideas I talked about when I first started the podcast nine years ago: the idea that yoga teachers need to find their “ideal student” or a very specific niche in order to build a successful teaching career.
I still believe there is some value in getting specific about who we’re speaking to when we communicate about our work. Specific language can make our marketing more compelling and help potential students understand how our teaching might support them.
But I’ve become increasingly convinced that the idea of finding your perfect student doesn’t translate well to the actual work of teaching yoga.