154: How I Make Posting On Social Easier
Social media can be a wonderful tool to help us connect with friends, communities or potential students. It can also be a black hole of despair and panic. Some people say it is necessary to participate and post on social media to be a successful business nowadays.
I don’t think engaging on social media is a requirement for having a thriving yoga teaching business at all, but if you use it right it can be a cheap way to market your services. It is also really easy to waste countless hours creating posts that go nowhere and do nothing for you. This is not what we want!
I’ve been in a good routine with the way I am engaging with social media, and it’s been working for my business without me having to spend hours on the apps. Today on the podcast I’m sharing the things I’ve been doing that make social media both easier for me, and actually useful!
In this episode, you’ll hear:
why it only makes sense to post on social if it is easy
how to know your outcome goal
why you have to pivot to video and some easy ways to do that
different suggestions for creation schedules
my hot take on AI and how I’m using it in my business
Resources and Posts Mentioned
WorkPlay Branding (company that did my photoshoots last year)
Recent Podcast Episodes
American yoga teachers have a unique role in fighting fascism. We are deeply practiced in the tools that help us (and our students) feel clear, steady, focused, calm and resilient. And if you read the teachings the way I do, we have a powerful directive to engage in direct social action.
Lovingkindness meditation says, “May All Beings Be Safe And Free” and that is not just a nice idea, but a mandate to work for change. As you can plainly see with your eyes, all beings are not safe. But there is so much we can do! There is incredible work being done and all we have to do is plug into it.