154: How I Make Posting On Social Easier
Social media can be a wonderful tool to help us connect with friends, communities or potential students. It can also be a black hole of despair and panic. Some people say it is necessary to participate and post on social media to be a successful business nowadays.
I don’t think engaging on social media is a requirement for having a thriving yoga teaching business at all, but if you use it right it can be a cheap way to market your services. It is also really easy to waste countless hours creating posts that go nowhere and do nothing for you. This is not what we want!
I’ve been in a good routine with the way I am engaging with social media, and it’s been working for my business without me having to spend hours on the apps. Today on the podcast I’m sharing the things I’ve been doing that make social media both easier for me, and actually useful!
In this episode, you’ll hear:
why it only makes sense to post on social if it is easy
how to know your outcome goal
why you have to pivot to video and some easy ways to do that
different suggestions for creation schedules
my hot take on AI and how I’m using it in my business
Resources and Posts Mentioned
WorkPlay Branding (company that did my photoshoots last year)
Recent Podcast Episodes
I started teaching one private yoga client virtually in 2019 when she left Washington, DC for California. But other than her I had absolutely NO experience teaching online when everything changed on March 13th, 2020.
I made really quick work of getting all my in-person private students on board to pivot to virtual private lessons and by Monday March 16th I had everyone set up for the virtual lessons in their normal standing scheduled spot. I did not miss a single day of work, or single private lesson in that transition and that is something I am really proud of.
Today on the podcast, I’m making the case for virtual private lessons!