184: The Myth of the Ideal Client UPDATED
Today I’m revisiting one of the ideas I talked about when I first started the podcast nine years ago: the idea that yoga teachers need to find their “ideal student” or a very specific niche in order to build a successful teaching career.
I still believe there is some value in getting specific about who we’re speaking to when we communicate about our work. Specific language can make our marketing more compelling and help potential students understand how our teaching might support them.
But I’ve become increasingly convinced that the idea of finding your perfect student doesn’t translate well to the actual work of teaching yoga.
Teaching people is relational, creative, vulnerable, and challenging. There is no teaching practice where every student is effortless to work with. A student being difficult to teach doesn’t automatically mean they are the wrong student for you, and it certainly doesn’t mean you’re a bad teacher.
In this episode, I explore why the “ideal client” and “find your niche” advice can become problematic for yoga teachers—and what I think we should focus on instead.
In this episode, you’ll hear:
Where the idea of the “ideal student,” “ideal client,” and “dream customer” comes from
The difference between communicating specifically about your work and pigeonholing yourself into a narrow niche
Why difficulty in a teacher-student relationship doesn’t automatically mean it is a bad fit
The normal challenges that come with teaching private clients, including boundaries, unclear goals, and difficulty reading a new student
How surface-level demographics can unnecessarily limit your teaching practice
Why helping students discover what they need, build trust, stay engaged, and maintain a consistent practice is part of our job
How we can stop searching for the mythical “dream student” and instead develop the skills to teach many different kinds of people deeply and sustainably
🎯Workshop! All the decisions you need to make BEFORE you build your website
Building a website for your wellness business sounds simple in theory. In practice, it means deciding what you're offering, how you want to talk about it, and what you're charging, and then sharing photos of yourself with the world. It's easy to get stuck somewhere in the middle.
On Tuesday, October 27th at 2pm ET, I'm hosting a free support and strategy live session with OfferingTree on the decisions to make before you build your website. Whether you haven't started, started and paused, or have a site you don't love sharing, come join me.
And if you need help finding your first clients, I’ve got you! Check out this resource!
This episode is sponsored by OfferingTree! Sign up at www.offeringtree.com/mentor to get 50% off your first three months (or 15% off any annual plan). With OfferingTree, yoga teachers put their schedule on a personally branded website where students can book classes and even pay or donate online.
Recent Podcast Episodes
Today I’m revisiting one of the ideas I talked about when I first started the podcast nine years ago: the idea that yoga teachers need to find their “ideal student” or a very specific niche in order to build a successful teaching career.
I still believe there is some value in getting specific about who we’re speaking to when we communicate about our work. Specific language can make our marketing more compelling and help potential students understand how our teaching might support them.
But I’ve become increasingly convinced that the idea of finding your perfect student doesn’t translate well to the actual work of teaching yoga.