141: The Best Way To Find Private Yoga Students
Building a career as a yoga teacher is challenging because unlike many other kinds of jobs, you have to build out a career in one hour blocks, working to get and then manage each gig separately.
While the explosion of online offerings and social media as a marketing tool has changed much about the landscape, there is one thing it hasn’t changed. In my view, the best way to build a career as a yoga teacher is to teach private clients.
But what is the best way to find and connect with new potential students?? In 20 years I’ve had to rebuild my practice several times, and I have an old school strategy that I think works really well! We’re breaking it all down in this solo episode of the podcast!
In this episode, you’ll hear:
why teaching private clients is the best way to build a thriving yoga career
what people are getting wrong about digital products
my favorite old school way to connect with potential private clients
a step by step process for reaching out to your community
four core principles for helping students get really excited about their yoga practice
Resource Mentioned:
This episode is brought to you by OfferingTree, an easy-to-use, all-in-one online platform for yoga teachers that provides a personal website, booking, payment, blogging, and many other great features. If you sign up at www.offeringtree.com/mentor, you’ll get 50% off your first three months (or 15% off any annual plan)! OfferingTree supports me with each sign-up. I’m proud to be supported by a public benefit company whose mission is to further wellness access and education for everyone.
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You all know that I am only minimally interested in business-- I’d much rather talk about the actual craft of teaching yoga. But we do need to make money, and if we have chosen yoga teaching as our job, we need to be SMART about business because it is not the easiest way to make a living!
Having some smart foundational systems in place can make a huge difference in your yoga teaching career path, and today we have Lauren Schoenfeld (she/her) on the podcast to help us out!