138: A Business Strategy Pep Talk with Jackie Murphy
If you are a yoga teacher trying to make anything close to a full time income with your work, then you are an entrepreneur. Many of us resist that truth, or we at least resist some of the work that is associated with being a small business owner.
That is why today I’m so excited to introduce you to Jackie Murphy. She is here to give us all a business strategy pep talk!
Jackie Murphy (she/her) is the host of the Studio CEO podcast and helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry. Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie is changing the $115B yoga industry by putting more money in the hands of the people who actually teach yoga
In this episode, you’ll hear:
the differences between thinking like an employee and thinking like a CEO
how to change the way you are working to make a more sustainable living
what helps students show up to class consistently
integrating the philosophy of yoga into ethical and profitable business and what that looks like in action
how to understand the tension of teaching a spiritual and healing practice inside of late stage capitalism
the best way to think about selling
the importance of having a clear niche and how to do it effectively
Learn More From Jackie:
OfferingTree is a proud sponsor of this episode and I am honored to be an affiliate. Visit OfferingTree at www.offeringtree.com/mentor and you’ll get 50% off your first three months (or 15% off any annual plan). OfferingTree supports me with each sign-up and I’m proud to be supported by a public benefit company whose mission is to further wellness access and education for everyone.
Recent Podcast Episodes
In episode 148 I collected all my best advice for new teachers. The episode centered around the idea that the most important thing new teachers can do is start teaching and figure out what kind of teacher they want to be.
But once you’ve started that process, there are some important business foundations you want to have in place so you have solid ground upon which to build. This episode (152) is a deep dive into those business fundamentals, including lots of recommendations for specific software.
If you are a new teacher, or an experienced teacher without an online presence, this episode is a must listen!